{"id":5036,"date":"2026-05-29T11:24:15","date_gmt":"2026-05-29T11:24:15","guid":{"rendered":"https:\/\/eurosigno.com\/?p=5036"},"modified":"2026-05-29T11:24:15","modified_gmt":"2026-05-29T11:24:15","slug":"zara-lidera-un-ano-mas-el-ranking-de-las-marcas-espanolas-mas-valiosas","status":"publish","type":"post","link":"https:\/\/eurosigno.com\/en\/zara-lidera-un-ano-mas-el-ranking-de-las-marcas-espanolas-mas-valiosas\/","title":{"rendered":"ZARA lidera un a\u00f1o m\u00e1s el ranking de las marcas espa\u00f1olas m\u00e1s valiosas"},"content":{"rendered":"<p class=\"isSelectedEnd\"><a href=\"https:\/\/www.kantar.com\/campaigns\/brandz\/spain\">Kantar<\/a>, una de las compa\u00f1\u00edas l\u00edderes a nivel mundial en an\u00e1lisis de datos, investigaci\u00f3n de mercados y consultor\u00eda, ha publicado una nueva edici\u00f3n del informe <strong>BrandZ: las 30 marcas espa\u00f1olas m\u00e1s valiosas 2026<\/strong>, en el que analiza la reputaci\u00f3n, fortaleza y valor econ\u00f3mico de las principales marcas espa\u00f1olas.<\/p>\n<p class=\"isSelectedEnd\">Seg\u00fan el informe, el valor conjunto de las 30 marcas espa\u00f1olas m\u00e1s valiosas ha aumentado un <strong>27% respecto al a\u00f1o anterior<\/strong>, lo que refleja la solidez y capacidad de crecimiento de algunas de las empresas m\u00e1s reconocidas del pa\u00eds.<\/p>\n<p class=\"isSelectedEnd\">Un a\u00f1o m\u00e1s, <strong>ZARA<\/strong> se mantiene como la marca espa\u00f1ola m\u00e1s valiosa. Desde que Kantar elabora este ranking, la firma del grupo Inditex ha ocupado siempre la primera posici\u00f3n. Este liderazgo se atribuye a su capacidad para combinar dise\u00f1o, rapidez en la cadena de suministro y una ejecuci\u00f3n coherente en todos sus canales de venta. En segundo lugar se sit\u00faa <strong>BBVA<\/strong>, consolidando el peso del sector financiero dentro del ranking.<\/p>\n<p class=\"isSelectedEnd\">Entre las marcas que m\u00e1s han incrementado su valor destacan <strong>BANKINTER<\/strong> e <strong>IBERIA<\/strong>, que han logrado m\u00e1s que duplicar su valoraci\u00f3n. Tambi\u00e9n sobresale el crecimiento de entidades financieras como <strong>CAIXABANK<\/strong>, <strong>SANTANDER<\/strong> and <strong>BANCO SABADELL<\/strong>, lo que confirma el buen comportamiento del sector bancario espa\u00f1ol en t\u00e9rminos de marca.<\/p>\n<p class=\"isSelectedEnd\">La edici\u00f3n de 2026 incorpora adem\u00e1s nuevas entradas relevantes. Por primera vez forman parte del top 30 la marca de lujo <strong>LOEWE<\/strong>, el grupo financiero gallego <strong>ABANCA<\/strong> y la marca automovil\u00edstica <strong>CUPRA<\/strong>. Asimismo, <strong>DIA<\/strong> vuelve al ranking tras varios a\u00f1os fuera, reforzando su presencia en el sector de la distribuci\u00f3n.<\/p>\n<p class=\"isSelectedEnd\">El informe concluye que las principales marcas espa\u00f1olas son percibidas, en general, como fiables y con precios justos. Sin embargo, tambi\u00e9n apunta que todav\u00eda existe margen de mejora en aspectos como la innovaci\u00f3n, la diferenciaci\u00f3n y la generaci\u00f3n de confianza.<\/p>\n<p>Estos resultados ponen de manifiesto la <strong>importancia estrat\u00e9gica de proteger y gestionar adecuadamente los activos intangibles de las empresas<\/strong>. Las marcas no solo identifican productos o servicios, sino que <strong>representan reputaci\u00f3n, confianza y valor econ\u00f3mico para las compa\u00f1\u00edas<\/strong>.<\/p>\n<p>FUENTES: kANTAR. OEPM (M4272656\/5)<\/p>\n<h2 class=\"titulo\"><\/h2>","protected":false},"excerpt":{"rendered":"<p>Kantar, una de las compa\u00f1\u00edas l\u00edderes a nivel mundial en an\u00e1lisis de datos, investigaci\u00f3n de mercados y consultor\u00eda, ha publicado una nueva edici\u00f3n del informe BrandZ: las 30 marcas espa\u00f1olas m\u00e1s valiosas 2026, en el que analiza la reputaci\u00f3n, fortaleza y valor econ\u00f3mico de las principales marcas espa\u00f1olas. Seg\u00fan el informe, el valor conjunto de&hellip;<\/p>","protected":false},"author":3,"featured_media":5033,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[154,169,167,74,168,166,13,15,37,39],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ZARA lidera el ranking de las marcas espa\u00f1olas m\u00e1s valiosas<\/title>\n<meta name=\"description\" content=\"Las marcas espa\u00f1olas m\u00e1s valiosas crecen un 27% en 2026, seg\u00fan Kantar. Zara lidera el ranking seguida de BBVA.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eurosigno.com\/en\/zara-lidera-un-ano-mas-el-ranking-de-las-marcas-espanolas-mas-valiosas\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ZARA lidera el ranking de las marcas espa\u00f1olas m\u00e1s valiosas\" \/>\n<meta property=\"og:description\" content=\"Las marcas espa\u00f1olas m\u00e1s valiosas crecen un 27% en 2026, seg\u00fan Kantar. Zara lidera el ranking seguida de BBVA.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/eurosigno.com\/en\/zara-lidera-un-ano-mas-el-ranking-de-las-marcas-espanolas-mas-valiosas\/\" \/>\n<meta property=\"og:site_name\" content=\"Eurosigno Patentes y Marcas, S.L.\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-29T11:24:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/eurosigno.com\/wp-content\/uploads\/2026\/05\/M4272656.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"587\" \/>\n\t<meta property=\"og:image:height\" content=\"370\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Eurosigno Marcas y patentes\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Eurosigno Marcas y patentes\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/eurosigno.com\/zara-lidera-un-ano-mas-el-ranking-de-las-marcas-espanolas-mas-valiosas\/\",\"url\":\"https:\/\/eurosigno.com\/zara-lidera-un-ano-mas-el-ranking-de-las-marcas-espanolas-mas-valiosas\/\",\"name\":\"ZARA lidera el ranking de las marcas espa\u00f1olas m\u00e1s valiosas\",\"isPartOf\":{\"@id\":\"https:\/\/eurosigno.com\/#website\"},\"datePublished\":\"2026-05-29T11:24:15+00:00\",\"dateModified\":\"2026-05-29T11:24:15+00:00\",\"author\":{\"@id\":\"https:\/\/eurosigno.com\/#\/schema\/person\/15283dee5bac739a223b6ca8dbdba647\"},\"description\":\"Las marcas espa\u00f1olas m\u00e1s valiosas crecen un 27% en 2026, seg\u00fan Kantar. Zara lidera el ranking seguida de BBVA.\",\"breadcrumb\":{\"@id\":\"https:\/\/eurosigno.com\/zara-lidera-un-ano-mas-el-ranking-de-las-marcas-espanolas-mas-valiosas\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/eurosigno.com\/zara-lidera-un-ano-mas-el-ranking-de-las-marcas-espanolas-mas-valiosas\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/eurosigno.com\/zara-lidera-un-ano-mas-el-ranking-de-las-marcas-espanolas-mas-valiosas\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/eurosigno.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"ZARA lidera un a\u00f1o m\u00e1s el ranking de las marcas espa\u00f1olas m\u00e1s valiosas\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/eurosigno.com\/#website\",\"url\":\"https:\/\/eurosigno.com\/\",\"name\":\"Eurosigno Patentes y Marcas, S.L.\",\"description\":\"Sitio web de Eurosigno S.L.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/eurosigno.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/eurosigno.com\/#\/schema\/person\/15283dee5bac739a223b6ca8dbdba647\",\"name\":\"Eurosigno Marcas y patentes\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/eurosigno.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/6f2ca55a248542532285a8a6041a24c7?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/6f2ca55a248542532285a8a6041a24c7?s=96&d=mm&r=g\",\"caption\":\"Eurosigno Marcas y patentes\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"ZARA lidera el ranking de las marcas espa\u00f1olas m\u00e1s valiosas","description":"Las marcas espa\u00f1olas m\u00e1s valiosas crecen un 27% en 2026, seg\u00fan Kantar. Zara lidera el ranking seguida de BBVA.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/eurosigno.com\/en\/zara-lidera-un-ano-mas-el-ranking-de-las-marcas-espanolas-mas-valiosas\/","og_locale":"en_GB","og_type":"article","og_title":"ZARA lidera el ranking de las marcas espa\u00f1olas m\u00e1s valiosas","og_description":"Las marcas espa\u00f1olas m\u00e1s valiosas crecen un 27% en 2026, seg\u00fan Kantar. Zara lidera el ranking seguida de BBVA.","og_url":"https:\/\/eurosigno.com\/en\/zara-lidera-un-ano-mas-el-ranking-de-las-marcas-espanolas-mas-valiosas\/","og_site_name":"Eurosigno Patentes y Marcas, S.L.","article_published_time":"2026-05-29T11:24:15+00:00","og_image":[{"width":587,"height":370,"url":"https:\/\/eurosigno.com\/wp-content\/uploads\/2026\/05\/M4272656.jpg","type":"image\/jpeg"}],"author":"Eurosigno Marcas y patentes","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Eurosigno Marcas y patentes","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/eurosigno.com\/zara-lidera-un-ano-mas-el-ranking-de-las-marcas-espanolas-mas-valiosas\/","url":"https:\/\/eurosigno.com\/zara-lidera-un-ano-mas-el-ranking-de-las-marcas-espanolas-mas-valiosas\/","name":"ZARA lidera el ranking de las marcas espa\u00f1olas m\u00e1s valiosas","isPartOf":{"@id":"https:\/\/eurosigno.com\/#website"},"datePublished":"2026-05-29T11:24:15+00:00","dateModified":"2026-05-29T11:24:15+00:00","author":{"@id":"https:\/\/eurosigno.com\/#\/schema\/person\/15283dee5bac739a223b6ca8dbdba647"},"description":"Las marcas espa\u00f1olas m\u00e1s valiosas crecen un 27% en 2026, seg\u00fan Kantar. Zara lidera el ranking seguida de BBVA.","breadcrumb":{"@id":"https:\/\/eurosigno.com\/zara-lidera-un-ano-mas-el-ranking-de-las-marcas-espanolas-mas-valiosas\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/eurosigno.com\/zara-lidera-un-ano-mas-el-ranking-de-las-marcas-espanolas-mas-valiosas\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/eurosigno.com\/zara-lidera-un-ano-mas-el-ranking-de-las-marcas-espanolas-mas-valiosas\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/eurosigno.com\/"},{"@type":"ListItem","position":2,"name":"ZARA lidera un a\u00f1o m\u00e1s el ranking de las marcas espa\u00f1olas m\u00e1s valiosas"}]},{"@type":"WebSite","@id":"https:\/\/eurosigno.com\/#website","url":"https:\/\/eurosigno.com\/","name":"Eurosigno Patentes y Marcas, S.L.","description":"Sitio web de Eurosigno S.L.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/eurosigno.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/eurosigno.com\/#\/schema\/person\/15283dee5bac739a223b6ca8dbdba647","name":"Eurosigno Marcas y patentes","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/eurosigno.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/6f2ca55a248542532285a8a6041a24c7?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6f2ca55a248542532285a8a6041a24c7?s=96&d=mm&r=g","caption":"Eurosigno Marcas y patentes"}}]}},"_links":{"self":[{"href":"https:\/\/eurosigno.com\/en\/wp-json\/wp\/v2\/posts\/5036"}],"collection":[{"href":"https:\/\/eurosigno.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eurosigno.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eurosigno.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/eurosigno.com\/en\/wp-json\/wp\/v2\/comments?post=5036"}],"version-history":[{"count":1,"href":"https:\/\/eurosigno.com\/en\/wp-json\/wp\/v2\/posts\/5036\/revisions"}],"predecessor-version":[{"id":5037,"href":"https:\/\/eurosigno.com\/en\/wp-json\/wp\/v2\/posts\/5036\/revisions\/5037"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eurosigno.com\/en\/wp-json\/wp\/v2\/media\/5033"}],"wp:attachment":[{"href":"https:\/\/eurosigno.com\/en\/wp-json\/wp\/v2\/media?parent=5036"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eurosigno.com\/en\/wp-json\/wp\/v2\/categories?post=5036"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eurosigno.com\/en\/wp-json\/wp\/v2\/tags?post=5036"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}